Privacy Policy

Last updated: September 25, 2025

Smiths Jewellery (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website www.smithsjewellery.com or purchase from us.

1. Who We Are

Smiths Jewellery is a trading name of SMITHS JEWELLERY LTD, registered in England and Wales under company number 16727789, with registered office at:

60 Tottenham Court Road, Office 329, London, W1T 2EW, United Kingdom

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
📧 Email: smithsjewellery@outlook.com
📞 Phone: +44 20 3488 6396

2. The Data We Collect

We may collect and process the following types of personal data:

  • Identity data (name, title, date of birth if provided).
  • Contact data (billing/shipping address, email address, phone number).
  • Transaction data (payment details, order history).
  • Technical data (IP address, browser type, device information).
  • Usage data (how you use our website, products, and services).
  • Marketing data (preferences for receiving marketing from us).

3. How We Collect Data

We collect data in the following ways:

  • Directly from you (when you place an order, create an account, or contact us).
  • Automatically (via cookies and analytics tools when you browse our website).
  • From third parties (e.g. payment providers, delivery partners).

4. How We Use Your Data

We use your data for the following purposes:

  • To process and deliver your orders.
  • To manage your account and provide customer support.
  • To communicate with you about your orders, returns, or enquiries.
  • To send you marketing communications (only if you have opted in).
  • To improve our website, services, and customer experience.
  • To comply with legal obligations (such as tax and accounting requirements).

5. Sharing Your Data

We may share your personal data with:

  • Service providers (Shopify, payment processors, delivery companies).
  • Legal and regulatory authorities where required by law.
  • Third-party marketing tools (only if you have consented to receive marketing).

We will never sell your personal data to third parties.

6. International Transfers

Our store is hosted on Shopify Inc., which may store data in Canada or the United States. Shopify complies with international data transfer safeguards.

7. Data Retention

We retain your personal data only for as long as necessary:

  • For orders: at least 6 years (to comply with UK tax law).
  • For marketing: until you withdraw consent.

8. Your Rights (UK & EU GDPR)

You have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request erasure of your data (“right to be forgotten”).
  • Restrict or object to processing of your data.
  • Request transfer of your data to another provider.
  • Withdraw consent to marketing at any time.

To exercise your rights, contact us at smithsjewellery@outlook.com.

9. Cookies

We use cookies and similar technologies to:

  • Enable site functionality (shopping cart, login).
  • Analyse website usage.
  • Personalise marketing (with your consent).

You can control cookies through your browser settings. See our Cookie Policy for details.

10. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new “last updated” date.